10DLC Registration Recommendations

What is 10DLC?

10DLC is a newly required industry standard for business SMS messaging sent to US mobile subscriber numbers, aimed at reducing unsolicited SMS messages for US consumers who have not opted into SMS communication. 

Before Submitting 10DLC Registration to Kixie

US carriers have implemented increasingly strict requirements for registering your brand for a 10DLC Campaign. The only way we can guarantee that your 10DLC Registration will be approved is if you follow these exact guidelines. The following are steps you must take before submitting your 10DLC Registration to Kixie.

Important Deadline: December 1st, 2024

The 10DLC registration approval process typically takes 1-2 weeks, and the deadline for approved registration is 12/1/2024. This means that if your registration is not approved by then, your numbers will not be able to text to US mobile subscribers until you register and get approved. Please register ASAP to get the approval process started.

The Basic Requirements for 10DLC Registration:

• an EIN (Tax ID number)
• a Company Website
• an email address with a domain matching the company website's domain
• a business type that is not excluded by the 10DLC Campaign Registry
• compliant Terms and Conditions and Privacy Policy hosted on your company website

If you do not meet the above conditions, you will not be eligible to register for 10DLC with The Campaign Registry.

10DLC-Excluded Business Types

The 10DLC Campaign Registry (TCR) prohibits the following business types from registering for 10DLC:
❌ High-risk financial services
❌ Real Estate (some real estate use cases will be accepted but there is a special process for this, please ask us)
❌ Third-party lead generation
❌ Debt collection and forgiveness
❌ “Get rich quick” schemes or Multi-level marketing
❌ S.H.A.F.T. (Sex, Hate, Alcohol, Firearms, and Tobacco) sales
❌ Illegal substances (including cannabis)
❌ Gambling

NEW: The Fastest and Easiest Opt-in Method for 10DLC:

Previously, compliant SMS Opt-in forms hosted on your company website were a hard requirement for 10DLC approval (i.e. "contact us" form).

Now, the Verbal Call-to-Action (CTA) Text Opt-in method is not only a legitimate campaign registration method, but it is much faster and easier to register this way.

Here's How:

Change the bolded variables to your own, then copy/paste it into the "SMS Opt-in Proof" section of Campaign Registration when you register for 10DLC on Kixie:

Verbal CTA: Agent: "To receive SMS updates from [YourLegalCompanyName], text OPTIN to [TheKixieNumberofYourChoice]. Reply STOP to opt out. Reply HELP for help. Standard rates apply and message frequency may vary. Your info won’t be shared with third parties. Any questions?" 

You can use any Kixie number on your account for this, just make sure your legal company name is consistent with the one you're using to register for 10DLC.

Ensure your Company Website's Terms & Conditions is 10DLC-Compliant

Your Terms & Conditions must be configured in the following way:

• Hosted on your company website
  
  • Is accessible directly from your company website's homepage, not nested under another destination
• Has mention of your legal company name (which should be the same as your 10DLC brand name)

Ensure your Company Website's Privacy Policy is 10DLC-Compliant

Your Privacy Policy must be configured in the following way:

• Hosted on your company website
  
  • Accessible from your company website's homepage
• Has mention of your legal company name (which should be the same as your 10DLC brand name)
• Has mention of a "no mobile information sharing with 3rd party" clause
  • A compliant example of this clause would be as follows:
    • "No mobile information will be shared with third parties/affiliates for marketing/promotional purposes."

The SMS Opt-in Form Method (below) is not recommended anymore, but in the event you still want to register this way, here is how:

Ensure your SMS Opt-in Form on your Company Website is 10DLC-Compliant

An SMS Opt-in Form would typically reside at the bottom of a "Contact Us" or "Sign up for a Demo" type of contact form on your company website and must be configured in the following way:

• Hosted on your company website
  
  • This means the Opt-in form cannot be something like an external Google Form, HubSpot Form, Salesforce Form, etc. The form must be hosted on your company website.
• Mentions/Links your Terms & Conditions
  
  • This should be a hyperlink to your Terms & Conditions page which is also hosted on your company website.
    • as explained further below, your Terms & Conditions need to have your Legal Company Name
• Mentions/Links your Privacy Policy
  • This should be a hyperlink to your Privacy Policy page which is also hosted on your company website.
    
    • as explained further below, your Privacy Policy needs to have a "no mobile sharing" clause
• Collects explicit consent from the user to send them SMS messages
• Mentions message frequency
• Mentions Pricing Disclosure
• Mentions HELP & OPT-OUT information
• Is an OPTIONAL field, not a required field
  • making the checkbox required would mean the user can not opt out of SMS, which is not 10DLC-compliant

Example of a 10DLC-compliant checkbox message for an SMS Opt-in form:

"By checking this box, I agree to ABC LLC's Terms & Conditions and Privacy Policy, and I give consent to ABC LLC to send me SMS messages related to its services. Messaging frequency is variable. For help, text back "HELP". To unsubscribe, text back "STOP". Standard message and data rates may apply."

• Feel free to copy this checkbox language above into your website opt-in form
  • Update the TOC/Privacy Policy links and legal company name to your own
  • Make sure the checkbox is optional

Additional Opt-in Form tips:

• If the Opt-in Form is not publicly accessible, please provide Kixie with a clear screenshot that contains the form and a visible URL.
• If an Opt-in Form is spread across multiple steps, it is highly recommended to have the mandated disclosure present at each step.

Registering for 10DLC in the Kixie Dashboard: 

Please navigate to the Kixie Dashboard -> Manage -> 10DLC to register for 10DLC ASAP, so you have the best chance of being approved by December 1st 2024.