10DLC Campaign Registration Recommendations

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What is 10DLC?

10DLC is a newly-required industry standard for business SMS messaging sent to US numbers, aimed at reducing unsolicited SMS messages for US consumers who have not opted in to SMS communication. Please register for 10DLC ASAP.

What are 10DLC Brands?

A 10DLC Brand represents your company, this information is validated by The Campaign Registry and US carriers such as AT&T, T-Mobile, and Verizon. Brand registration typically takes 1 to 2 days.


What is Secondary Vetting, and how does it impact my outbound SMS throughput limits?

Secondary vetting of your Brand has an associated one-time fee of $44. Secondary vetting of a Brand is the only way to receive higher SMS throughput limits. After secondary vetting concludes, you receive a score that determines your SMS throughput. A low score will grant you 10,000 texts per day. A medium score will grant you 40,000 texts per day. A high score will grant you 200,000 texts per day. If you do not go through secondary vetting then you will be granted the lowest throughput, 2,000 texts per day. These throughput limits are per Brand, shared across all of your Campaigns (and thus all of your numbers that are linked to Campaigns). Currently if you wish to go through the secondary vetting process, you must notify support@kixie.com or our Chat support team after your Brand was successfully registered. We recommend also waiting for at least one Campaign to be successfully created, otherwise the vetting process won't have been applicable to anything. Secondary vetting takes around 4 days to complete.

What are 10DLC Campaigns?

A 10DLC Campaign represents a messaging use case, such as delivery notifications. Registering a Campaign provides mobile network operators visibility into what kinds of messages are being sent over their networks. Depending on your requirement, you can register multiple Campaigns. The Campaign Registry and carriers typically take around 6 to 8 weeks to review Campaigns. Thus, we advise that you submit your 10DLC Registration as soon as possible and make sure that the data you submit is accurate and truthful. These are manually audited by The Campaign Registry and can be rejected if they find that anything was not true, especially with your Opt-In process.

What are the differences between Campaign types?

All Campaign types cost $10/month except for the Low-Volume campaign which is $2/month. Currently, Kixie is absorbing this monthly cost on behalf of our clients, however this may be passed along to your business in the future. Thus, we advise selecting Low-Volume as your campaign type if you anticipate that your business will only ever need a daily limit of 2,000 outbound SMS. All other campaign types other than Low-Volume will be eligible for higher outbound SMS throughput only if the Brand has also gone through the one-time secondary vetting process, as detailed above.

What is the process for SMS Opt-in?

This is the most important element for successful registration. The best SMS Opt-In Process Proof is a checkbox on your website's contact form with language like:

"By checking this box, you are opting in to receive [marketing and/or transactional] SMS messages from [yourcompanyname]. Reply STOP to unsubscribe. Reply HELP for help. Consent is not a condition of purchase. Message frequency varies. Msg & data rates may apply. View our (hyperlinked) Privacy Policy and/or (hyperlinked) Terms and Conditions."

Additionally, include your SMS Opt-In Process within your Privacy Policy and/or Terms and Conditions.

If you have a phone number on your website, you can say:

"SMS Opt-In Process Proof: Customer opts in by texting [number], which is listed on [companywebsite] as the number to text [company] in order to engage our staff with an inquiry via SMS."

If your phone number is published in places like Google Ads or Facebook Pages, you can say:

"Our main phone number is published in Google Ads, Landing Pages, Facebook Pages and Marketplace Ads, and we encourage customers to call or text our main number to inquire about our services. When they text in, this implies their consent and we text back answers to their questions."

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