What is 10DLC?

10DLC is a newly-required industry standard for business SMS messaging sent to US numbers, aimed at reducing unsolicited SMS messages for US consumers who have not opted in to SMS communication. Please register for 10DLC ASAP.

What are 10DLC Brands?

A 10DLC Brand represents your company, this information is validated by The Campaign Registry and US carriers such as AT&T, T-Mobile, and Verizon. Brand registration typically takes 1 to 2 days.

 

What is Secondary Vetting, and how does it impact my outbound SMS throughput limits?

Secondary vetting of your Brand has an associated one-time fee of $44. Secondary vetting of a Brand is the only way to receive higher SMS throughput limits. After secondary vetting concludes, you receive a score that determines your SMS throughput. A low score will grant you 10,000 texts per day. A medium score will grant you 40,000 texts per day. A high score will grant you 200,000 texts per day. If you do not go through secondary vetting then you will be granted the lowest throughput, 2,000 texts per day. These throughput limits are per Brand, shared across all of your Campaigns (and thus all of your numbers that are linked to Campaigns). Currently if you wish to go through the secondary vetting process, you must notify support@kixie.com or our Chat support team after your Brand was successfully registered. We recommend also waiting for at least one Campaign to be successfully created, otherwise the vetting process won't have been applicable to anything. Secondary vetting takes around 4 days to complete.

What are 10DLC Campaigns?

A 10DLC Campaign represents a messaging use case, such as delivery notifications. Registering a Campaign provides mobile network operators visibility into what kinds of messages are being sent over their networks. Depending on your requirement, you can register multiple Campaigns. The Campaign Registry and carriers typically take around 6 to 8 weeks to review Campaigns. Thus, we advise that you submit your 10DLC Registration as soon as possible and make sure that the data you submit is accurate and truthful. These are manually audited by The Campaign Registry and can be rejected if they find that anything was not true, especially with your Opt-In process.

What are the differences between Campaign types?

All Campaign types cost $10/month except for the Low-Volume campaign which is $2/month. Currently, Kixie is absorbing this monthly cost on behalf of our clients, however this may be passed along to your business in the future. Thus, we advise selecting Low-Volume as your campaign type if you anticipate that your business will only ever need a daily limit of 2,000 outbound SMS. All other campaign types other than Low-Volume will be eligible for higher outbound SMS throughput only if the Brand has also gone through the one-time secondary vetting process, as detailed above.

 

Before Submitting 10DLC Registration to Kixie

US carriers have implemented increasingly strict requirements for registering your brand for a 10DLC Campaign. The only way we can guarantee that your 10DLC Registration will be approved is if you follow these exact guidelines. The following are steps you must take before submitting your 10DLC Registration to Kixie.

Opt-in Form

This is the most important element for successful registration. Your Opt-in Form must be configured in the following way:

  • Hosted on your website
    • This means that you can't link to an external Google Form, HubSpot Form, Salesforce Form, etc. The form must be embedded within your website itself.
  • Mention of Terms & Conditions
    • This should be a hyperlink to your Terms & Conditions page hosted on your website.
  • Mention of Privacy Policy
    • This should be a hyperlink to your Privacy Policy page hosted on your website.
  • Explicit consent by user to send SMS to them
  • Mention of message frequency
  • Mention of pricing disclosure
  • Mention of HELP & OPT-OUT information

An example of a message on an Opt-in form that satisfies all of the above criteria would be as follows:

By clicking Sign Up, I agree to ABC LLC's Terms & Conditions and Privacy Policy. By completing this form, you also give consent to ABC LLC to send SMS related to our services. You may receive up to 3 messages per week. For HELP, text us at +1(999)-888-7777. To unsubscribe, send STOP. Standard message and data rates may apply.


Additional Opt-in Form tips:

  • If the Opt-in Form is not publicly accessible, please provide Kixie with a clear screenshot that contains the form and a visible URL.
  • If an Opt-in Form is spread across multiple steps, it is highly recommended to have the mandated disclosure present at each step.

Terms & Conditions

Your Terms & Conditions must be configured in the following way:

  • Hosted on your website
  • Has mention of your company name or brand name
  • Is accessible from your website's homepage

Privacy Policy

Your Privacy Policy must be configured in the following way:

  • Hosted on your website
  • Has mention of your company name or brand name
  • Is accessible from your website's homepage
  • Has mention of no mobile information sharing with 3rd party clause
    • An example of this would be as follows:
      No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

10DLC Registration Tips

After you have verified that your website is meeting all of the 10DLC requirements outlined above, you must then submit a 10DLC Registration to Kixie. There are 2 sections in particular that are common reasons for campaign rejection by the carriers, please pay careful attention to the following two sections while filling out our 10DLC Registration form.

Campaign Description

Your 10DLC Campaign Description must contain the following information:

  • Brand Name or Company Name
  • Message Type
    • 2FA
    • ACCOUNT_NOTIFICATION
    • CUSTOMER_CARE
    • DELIVERY_NOTIFICATION
    • FRAUD_ALERT
    • HIGHER_EDUCATION
    • MARKETING
    • POLLING_VOTING
    • PUBLIC_SERVICE_ANNOUNCEMENT
    • SECURITY_ALERT
    • MIXED
    • LOW_VOLUME
  • Use-case

An example of a Campaign Description that satisfies all of the above criteria would be as follows:

ABC LLC uses this campaign to provide appointment reminder notifications to patients regarding their upcoming dental check up for which they registered via the official website https://www.abc-llc.com.

The above message contains the Brand Name or Company Name (ABC LLC), the message type (ACCOUNT_NOTIFICATION, e.g. appointment reminder notifications), and the use-case (upcoming dental check up).

Opt-in Process / Call To Action

Your 10DLC Opt-in Process must contain the following information:

  • Brand Name or Company Name
  • Opt-in description
  • Message frequency
  • Pricing disclosure
  • Help & Opt-out info
  • Link to Terms & Conditions
  • Link to Privacy Policy

An example of an Opt-in Process that satisfies all of the above criteria would be as follows:

ABC LLC: Customers opt in by subscribing to our weekly newsletter from our website, https://abc-llc.com, where they indicate that they would like to receive text messages about upcoming shows. Instructions about how to opt out are sent alongside the text messages. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe and HELP for assistance.
Terms & Conditions: https://abc-llc.com/terms
Privacy Policy: https://abc-llc.com/privacy

The above message contains the Brand Name or Company Name (ABC LLC), opt-in description (Customers opt in by subscribing to our weekly newsletter from our website), message frequency (Message frequency varies), pricing disclosure (Message and data rates may apply), Help & Opt-out info (Reply STOP to unsubscribe and HELP for assistance), and the links to the Terms & Conditions (https://abc-llc.com/terms) and Privacy Policy (https://abc-llc.com/privacy).